Christmas Redesign

December 26, 2007

Studio 360 may be one of the best weekly NPR shows for anyone interested in the creative process. Below is a link to one of my favorite segments and its description from its website.

http://www.studio360.org/episodes/2006/12/22

Studio 360 commissioned Pentagram, one of the country’s leading design firms, to give Christmas a makeover. They came up with a new typeface, color scheme, fir tree surrogate, and a radical proposal to channel the rampant commercialism to good ends. Pentagram partner Michael Bierut presents the plan to Kurt Andersen.

Be sure to check out their visual presentation kit as well!

Side note: I met Michael Bierut (and Kurt Andersen) briefly this last year at an AIGA conference. He is sort of a Wynton Marsalis for the graphic design profession in terms of respect, work, and being an industry spokesman. He’s the media’s goto source for smart commentary for graphic design developments and contributes to magazines like Print and his own shared blog Design Observer.

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